Luxury motorcycle show cancels 2009 event
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March 16th, 2009
Surrounding itself with classic beauty from timeless riding machines to luxurious hotel grounds, a notable motorcycle event has been postponed due to the economy.
Located on the rocky northern California cliff only, forty-five minutes from San Francisco, the Ritz Carlton Hotel (pictured right) down in Half Moon Bay is the location for the Legend of the Motorcycle, an annual concours d'elegance. Featuring a century of motorcycles and set in a 'first class' atmosphere, the event has been postponed because of "the effect the world economy has had on many sponsors," the concours's organizers said in a statement.
However, they expect the exhibition to resume in 2010.
The Legend of the Motorcycle, which bills itself as an annual luxury charity event isn't the only casualty of the biker calendar, the legendary Hollister Rally was cancelled due to costs and what was considered the largest multi-brand event, the Honda Hoot has been suspended as well.
A variety of reasons can cause organizers to cancel motorcycle events. Hollister officials decided the cost of hosting the event was too high, Honda has felt the economic impact of both falling car and bike sales internationally and the Legend of the Motorcycle faced challenges to its sponsors.
Officials from Daytona Beach, the Florida City that hosts one of the larger bike weeks and seen as the start of the motorcycle event calendar, noted high attendance numbers but lower revenues. Its not known if the lack of spending came from bikers feeling the economy or the unexpected cold front that swept through the event which limited riders in the colder evening hours.